Conducting Market Research

This video shows technical consulting teams how to build an early-stage market research engine focused on the next five to ten years. Use RSS feeds plus AI to collect, filter out procurement notices, and extract key facts (owner, budget, phase, location, timing). Add media, agency portals, trade publications, and tools like Google Alerts or Meltwater. Automate with no-code pipelines that publish concise signals to dashboards. Convert every signal into action through Twennie prompt sets. Anyone—junior engineers, proposal coordinators, or dedicated researchers—can run it.

This video builds on foundational research methods by introducing one of the most powerful—and underused—skills in market intelligence: learning directly from clients. It clarifies the role of Twennie nuggets as learning tools, not tracking systems, and shows how to integrate research into real work. You’ll learn how to structure conversations, when to ask the right questions, and which clients to approach for meaningful insight. With a focus on preparation, listening, and follow-up, this approach helps you move beyond guesswork—so you can anticipate opportunities instead of reacting to them.

In this video, you’ll learn how to identify and follow market trends by building a powerful network of knowledge sources. From project originators and public sector decision-makers to planners, financiers, contractors, and hidden “network multipliers,” each group offers unique insight into what’s coming next. You’ll understand where to find these contacts, what they can tell you, and how to interpret their signals. The goal is simple: stop reacting to the market and start anticipating it, so economic shifts, project opportunities, and industry trends never catch you by surprise.

This prompt set teaches technical professionals how to move beyond reactive opportunity tracking and begin identifying work before it reaches procurement. Through structured exercises, learners build systems to capture early signals using RSS feeds, AI tools, and industry sources. They practice conducting client conversations to uncover future work, expand their networks strategically, and capture insights that matter. The set also guides users in turning raw information into actionable steps through nuggets, prompts, and internal discussions.

In this exercise, you’ll transform market intelligence into strategic direction using a three-layer model: project, program, and economy. Instead of stopping at awareness, you’ll dig deeper—understanding what a project means, how it connects to broader initiatives, and what it reveals about where money is flowing. As patterns emerge, you’ll move beyond isolated opportunities to see waves of work. The exercise concludes with the most important question: “So what?”—guiding you to identify actions, reposition your team, and make informed business development decisions based on real insight.

This workbook template helps consulting teams build a disciplined market research practice instead of relying on scattered awareness. It guides users through creating an early-signal research system, planning and documenting client intelligence conversations, and building a knowledge network that reveals broader market trends. With worksheets, question banks, tracking pages, and briefing planners, it turns Twennie’s market research video series into a practical working tool.